Compass Pro Bono matched PYSC with a team of eight business professionals. The project leader was a graduate of The Wharton School at the University of Pennsylvania, was equipped with 27 years of product and project management experience, and was a returning volunteer to Compass Pro Bono. The rest of the volunteer team brought decades of diverse professional experiences and specific marketing expertise.

The volunteers began with a period of discovery that included conducting internal interviews of staff and board members, reviewing PYSC’s most recent strategy work, looking into PYSC’s social media presence, and holding external interviews with peer partners and organizations. 

The team’s recommendations and deliverables included:

• A curated list of priority areas for marketing improvements
• A clear breakdown of the observed challenges, proposed work plans, and ideal deliverables within each priority area
• A list of the key components of a successful pitch, as well as sample pitches
• A list of specific target audiences
• Suggested messaging for each identified target audience
• A list of goals and strategies for marketing toward each identified target audience

“The Compass team was so incredibly genuine – they not only were committed to the work, they were truly interested and seemed to be having such fun helping us. They were an incredible bunch of people and each brought a different skill set to the project. It was an incredible experience.”

Beth Devine, Executive Director, PYSC