Philadelphia Youth Sports Collaborative (PYSC) works to expand and improve the delivery of youth sports in the city of Philadelphia. PYSC does this with a complete focus on equitable access for all children to high-quality sports-based youth development programs in their own schools and neighborhoods.
The project
PYSC requested a strategic marketing project from Compass Pro Bono to better define and sharpen their marketing messaging.
Compass Pro Bono matched PYSC with a team of eight business professionals. The project leader was a graduate of The Wharton School at the University of Pennsylvania, was equipped with 27 years of product and project management experience, and was a returning volunteer to Compass Pro Bono. The rest of the volunteer team brought decades of diverse professional experiences and specific marketing expertise.
The volunteers began with a period of discovery that included conducting internal interviews of staff and board members, reviewing PYSC’s most recent strategy work, looking into PYSC’s social media presence, and holding external interviews with peer partners and organizations.
The Compass Pro Bono solution
Based on research and findings, the Compass Pro Bono team identified four key priority areas for PYSC: a refined elevator pitch, enhancing targeted messaging, increasing brand awareness, and streamlining their marketing process.
The team’s recommendations and deliverables included:
A curated list of priority areas for marketing improvements
A clear breakdown of the observed challenges, proposed work plans, and ideal deliverables within each priority area
A list of the key components of a successful pitch, as well as sample pitches
A list of specific target audiences
Suggested messaging for each identified target audience
A list of goals and strategies for marketing toward each identified target audience
“The Compass team was so incredibly genuine – they not only were committed to the work, they were truly interested and seemed to be having such fun helping us. They were an incredible bunch of people and each brought a different skill set to the project. It was an incredible experience.”
