Wildflyer Coffee (www.wildflyercoffee.com) creates employment opportunities and cultivates life skills to empower youth ages 16- 24 experiencing homelessness and housing instability through a work and life skills training program. Wildflyer Coffee is a social enterprise, operating a coffee shop in Minneapolis where youth are employed and partake in an independent living skills curriculum to help them identify their interests and equip them to work towards their chosen future. A second location is opening in St Paul in early 2023.

Wildflyer Coffee received a STRATEGIC MARKETING project to better understand their target customer and how to market their product and mission with the aim of developing a marketing roadmap to establish a brand presence in St Paul and increase earned income at both coffee shops.