Corporate sponsorships represent an enormous opportunity for nonprofits but winning corporate support is more competitive than ever. Companies are overwhelmed with requests and face increasing pressure to ensure measurable impact aligned with business objectives and values. Account-Based Marketing (ABM), a proven approach in the business world, can help nonprofits cut through the noise by focusing on the highest value corporate partners, speaking directly to what matters to them, and building targeted engagement that leads to stronger, longer-term relationships and support.

By the end of this workshop, participants will:

• Draft a structured, customized approach for highly-targeted engagement over time
• Identify 5–10 high-potential partners
• Use a simple framework to define a compelling, personalized message

Topic: Growing Corporate Partnerships: A Practical Approach to Building Sustainable Support
Speaker: Rob Leavitt | CEO, ABM for Good